{"product_id":"loreal-professionnel-dia-light-5-07-light-natural-matte-brown-50ml","title":"Loreal Professionnel - Dia Light 5.07 Light Natural Matte Brown 50ml","description":"\u003cp\u003eDiscover the sophisticated elegance of matte dimension with this premium acidic gloss designed to create natural-looking, contemporary results with exceptional conditioning benefits. The \u003cstrong\u003eMatte Series\u003c\/strong\u003e features carefully calibrated neutral-cool pigments that deliver refined, understated colour enhancement with a contemporary matte finish that perfectly balances depth and luminosity. Light Natural Matte Brown (5.07) combines the softness of a natural base with the sophisticated neutrality of matte pigments to create a uniquely balanced result that enhances brunette shades with modern subtlety. This revolutionary acidic pH formula represents a significant advancement in sophisticated colour enhancement, respecting your hair's natural structure whilst delivering sublime depth with a contemporary matte dimension that appears effortlessly natural. The advanced acidic gel-crème technology operates at a hair-friendly pH that closes the cuticle layer, enhancing light reflection for that coveted glass-like shine whilst simultaneously nourishing and conditioning for healthier-looking results with remarkable softness and manageability.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this specialised matte shade to enhance brunette hair with sophisticated neutral dimension without the excessive warmth or coolness found in traditional colour options. The unique .07 shade designation indicates its balanced formulation—combining the softness of natural pigments (0) with the sophisticated neutrality of matte tones (7) to create a result that appears remarkably natural with contemporary refinement. Unlike many colour enhancements that can look artificial, this carefully calibrated formula creates depth that appears to originate from within the hair for truly authentic-looking results. This ammonia-free formula contains conditioning shea butter that actually improves your hair's condition with 30% more conditioning effect, making it ideal even for those with sensitised or damaged hair who want sophisticated enhancement without further compromising hair health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat distinguishes \u003cstrong\u003eDia Light\u003c\/strong\u003e from standard demi-permanent colours is its focus on gentle enhancement and sublime conditioning benefits rather than dramatic colour change. This innovative acidic formula delivers subtle, sophisticated results that gradually fade without harsh demarcation lines, making it perfect for those seeking a low-commitment option with contemporary refinement. The matte dimension provides the ideal solution for neutralising excessive warmth in brunette shades whilst simultaneously enhancing with sophisticated depth and exceptional shine. Light Natural Matte Brown (5.07) offers the perfect balance of neutral-cool pigments for creating that sought-after \"lived-in\" brunette effect with subtle sophistication. Each 50ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the subtle enhancement gradually diminishing over time for the ultimate low-maintenance colour experience. \u003cem\u003eCombining professional matte enhancement with nourishing conditioning benefits, this premium acidic gloss delivers salon-worthy contemporary dimension with sophisticated natural depth and exceptional hair-friendly care.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures innovative acidic gel-crème technology that closes the cuticle layer for exceptional light-reflecting shine and 30% more conditioning.\u003c\/li\u003e\n\u003cli\u003eDelivers sophisticated matte dimension without lifting or dramatically altering your base for a contemporary, natural-looking result (Light Natural Matte Brown 5.07 offers the perfect balance of neutral-cool pigments for creating that sought-after \"lived-in\" brunette effect).\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with conditioning shea butter improves hair's overall condition while enhancing with sophisticated matte dimension.\u003c\/li\u003e\n\u003cli\u003eCreates seamless results that gradually fade without harsh demarcation lines for the ultimate low-maintenance colour option.\u003c\/li\u003e\n\u003cli\u003ePerfect for neutralising excessive warmth in brunette shades while simultaneously enhancing with sophisticated depth and exceptional shine.\u003c\/li\u003e\n\u003cli\u003eUnique .07 shade designation combines the softness of natural pigments (0) with the sophisticated neutrality of matte tones (7) for results that appear remarkably natural with contemporary refinement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those seeking sophisticated matte enhancement with exceptional shine, neutralising excessive warmth in brunette shades, or enhancing natural or coloured hair with contemporary depth and natural-looking dimension. Ideal for clients with sensitised or damaged hair who want sophisticated enhancement without further compromising hair health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 50ml tube with 75ml of Dia Activateur 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for 10-20 minutes depending on desired intensity before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct Category: Semi \u0026amp; Demi Permanent Hair Colour\u003c\/li\u003e\n\u003cli\u003eVolume: 50ml (1.69 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: 5.07 Light Natural Matte Brown\u003c\/li\u003e\n\u003cli\u003eProcessing Time: 10-20 minutes depending on desired intensity\u003c\/li\u003e\n\u003cli\u003eLongevity: Gradually fades with washing\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Not designed for grey coverage\u003c\/li\u003e\n\u003cli\u003eFormat: Acidic gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (50ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula\u003c\/li\u003e\n\u003cli\u003eKey Technology: Acidic gel-crème technology with sophisticated matte pigments\u003c\/li\u003e\n\u003cli\u003ePigment System: Unique .07 designation combining natural (0) and matte (7) pigments\u003c\/li\u003e\n\u003cli\u003eBenefits: Sophisticated matte dimension, enhanced shine, improved condition\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003cli\u003eConditioning Effect: 30% more conditioning (instrumental test)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":51019388158038,"sku":"ESN-005116","price":9.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7284\/3350\/files\/0-DiaLight5.07LightNaturalMatteBrown50ml-01_x1920_c4090303-0247-4b89-bdcd-7f9ae79bd21e.jpg?v=1793918761","url":"https:\/\/marketmarvani.shop\/products\/loreal-professionnel-dia-light-5-07-light-natural-matte-brown-50ml","provider":"Northfield Supply","version":"1.0","type":"link"}