{"product_id":"selective-professional-alpha-keratin-no-1-pre-treatment-shampoo-500ml","title":"Selective Professional - Alpha Keratin No.1 Pre-Treatment Shampoo 500ml","description":"\u003cp\u003ePrepare the hair for any technical service with the \u003cstrong\u003eSelective Professional - Alpha Keratin No.1 Pre-Treatment Shampoo 500ml\u003c\/strong\u003e. This is the essential first step in the Alpha Keratin treatment, designed to deep cleanse both the hair and scalp thoroughly. Its professional formula features chelating agents that work to remove all traces of impurities, styling residues, and mineral build-ups like limestone or chlorine. This clarifying action purifies the hair fibre, leaving it perfectly receptive to the subsequent smoothing treatment. Despite its powerful cleansing action, the advanced SLES-free, salt-free, and paraben-free formula respects the hair. It ensures the hair is perfectly primed without unnecessary harshness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePowered by \"green technology,\" this shampoo is enriched with Fision Kera Veg18, a plant-based keratin complex, and Panthenol. These ingredients help to maintain the hair's natural flexibility and body even during the deep cleansing process. The carefully balanced alkaline pH gently prepares the hair, ensuring maximum absorption and effectiveness of the keratin treatment that follows. The \u003cstrong\u003eSelective Professional - Alpha Keratin No.1 Pre-Treatment Shampoo 500ml\u003c\/strong\u003e is a non-negotiable step for any stylist performing the Alpha Keratin service. It guarantees a clean, prepared canvas for flawless, long-lasting results. This is \u003cem\u003ethe professional's choice for perfect treatment preparation.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a deep, purifying cleanse for both the hair and scalp before a treatment.\u003c\/li\u003e\n\u003cli\u003eFormulated with chelating agents to remove impurities, minerals, and styling build-up.\u003c\/li\u003e\n\u003cli\u003ePrepares the hair to be more receptive to technical keratin treatments.\u003c\/li\u003e\n\u003cli\u003eGentle yet effective SLES-free, salt-free, and paraben-free formula.\u003c\/li\u003e\n\u003cli\u003eEnriched with Fision Kera Veg18, a plant-based amino acid complex.\u003c\/li\u003e\n\u003cli\u003eInfused with Panthenol to maintain the hair's flexibility and body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eThis product is intended for professional salon use only. Avoid contact with eyes; if contact occurs, rinse immediately. Please review all instructions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is ideal for professional stylists as the essential first step to prepare all hair types for the Alpha Keratin smoothing treatment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage, and rinse; repeat this process at least twice, then rinse thoroughly and blow-dry as per the treatment instructions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Coceth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Cocamide Mipa, Decyl Glucoside, Soy Amino Acids, Parfum\/Fragrance, Laureth-4, Wheat Amino Acids, Arginine Hcl, Tocopherol, Serine, Panthenol, Carapa Guaianensis Seed Oil, Glycerin, Threonine, Citric Acid, Sodium Hydroxide, Polyquaternium-7, C12-13 Alkyl Lactate, Tetrasodium Edta, Tetrasodium Glutamate Diacetate, Etidronic Acid, Hexyl Cinnamal, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Selective Professional\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Alpha Keratin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Pre-Treatment Shampoo (Step 1)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 500ml \/ 16.9 fl oz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Formula:\u003c\/strong\u003e SLES-free, Salt-free, Paraben-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH Level:\u003c\/strong\u003e 6.5 - 7.5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Professional Use Only\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":51019249516630,"sku":"ESN-006567","price":11.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7284\/3350\/files\/2-AlphaKeratinPre-TreatmentNo.1Shampoo-01_x1920_b51dcaad-7e27-41d3-9bd9-3ab68d660244.jpg?v=1793916469","url":"https:\/\/marketmarvani.shop\/products\/selective-professional-alpha-keratin-no-1-pre-treatment-shampoo-500ml","provider":"Northfield Supply","version":"1.0","type":"link"}