{"product_id":"wella-professionals-eimi-rugged-texture-hair-paste-75ml","title":"Wella Professionals - EIMI Rugged Texture Hair Paste 75ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals EIMI Rugged Texture Hair Paste\u003c\/strong\u003e delivers professional-grade styling versatility with its unique matte-finish formula that creates instant texture and definition for effortlessly dishevelled looks. This sophisticated 75ml styling paste features a workable consistency that allows for precise texture creation and effortless styling adjustment, providing powerful hold that maintains style integrity whilst allowing for creative manipulation. Unlike conventional pastes that can feel heavy or greasy, this intelligent formulation gives you the freedom to create deliberately undone, tousled effects without weighing hair down or creating an artificial appearance. The matte finish adds a contemporary dimension to your style, creating natural-looking texture that enhances hair's structure without the shine that can sometimes make styled hair look artificial or product-heavy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat distinguishes \u003cstrong\u003eEIMI Rugged Texture\u003c\/strong\u003e from standard styling products is its multifunctional approach that combines powerful texturising capabilities with essential conditioning benefits in a remarkably versatile formula. \u003cem\u003eThe professional-grade paste creates a transformative styling experience that not only delivers the desired tousled effect but also nourishes hair with its conditioning complex—addressing both immediate styling needs and hair condition in a single, versatile product.\u003c\/em\u003e The paste-wax hybrid texture provides exceptional control for creating defined, piece-y styles with a natural-looking finish that maintains its effect throughout the day. Its remarkable versatility makes it perfect for creating everything from subtle texture to dramatically dishevelled beach effects, working beautifully on various hair lengths and types—though it's particularly effective on short to medium styles where texture and definition are key. Whether creating deliberately undone looks, adding separation to short cuts, or achieving that coveted \"day at the beach\" texture, this sophisticated styling product helps you achieve professional results with exceptional ease and a distinctively contemporary, low-maintenance finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures a unique matte-finish formula that creates instant texture and definition without shine or greasiness.\u003c\/li\u003e\n\u003cli\u003eProvides powerful yet reworkable hold that maintains style integrity whilst allowing for creative adjustment.\u003c\/li\u003e\n\u003cli\u003eCreates deliberate, tousled texture that mimics the natural, beachy effect of salt water and sun exposure.\u003c\/li\u003e\n\u003cli\u003eContains a nourishing complex that conditions and softens hair whilst providing powerful styling benefits.\u003c\/li\u003e\n\u003cli\u003eDelivers a lightweight feel despite its strong hold capabilities, preventing the heavy, product-laden sensation.\u003c\/li\u003e\n\u003cli\u003eWorks exceptionally well on various hair types, including thick, coarse hair that typically resists styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains fragrance ingredients which may cause sensitivity in some individuals; avoid contact with eyes and discontinue use if irritation occurs. Please review all ingredients before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for individuals seeking instant texture and definition with a contemporary, matte finish. Especially beneficial for creating deliberately undone, tousled styles, enhancing natural texture, or achieving that coveted \"beach hair\" effect without the damage caused by actual salt and sun.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount (approximately pea-sized for short hair, hazelnut-sized for medium-long hair) between palms until product softens, then work through dry hair, focusing on mid-lengths and ends for all-over texture or just the ends for subtle definition. For maximum texture and separation, use fingertips to twist and piece sections after application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Ceresin, Petrolatum, Copernicia Cerifera Cera (Carnauba Wax), PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Paraffinum Liquidum (Mineral Oil), Dicaprylyl Maleate, Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum\/Fragrance, Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate (UV Filter), Disodium EDTA, Linalool, Citral, Eugenol, CI 42053 (Green 3)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 75ml (2.53 fl oz) professional styling paste\u003c\/li\u003e\n\u003cli\u003eFormat: Matte-finish texturising paste\u003c\/li\u003e\n\u003cli\u003eHold Level: Strong yet reworkable hold\u003c\/li\u003e\n\u003cli\u003ePrimary Benefits: Instant texture, matte definition, conditioning care\u003c\/li\u003e\n\u003cli\u003eFormula Type: Paste-wax hybrid texture\u003c\/li\u003e\n\u003cli\u003eFinish Type: Matte, natural-looking finish without shine\u003c\/li\u003e\n\u003cli\u003eHair Types: Suitable for all hair types, especially effective on thick hair\u003c\/li\u003e\n\u003cli\u003eHair Lengths: Ideal for short to medium styles, can be used on longer hair for ends-only texturing\u003c\/li\u003e\n\u003cli\u003eKey Ingredients: Carnauba Wax, Panthenol (Pro-Vitamin B5), conditioning complex\u003c\/li\u003e\n\u003cli\u003eProfessional Collection: Part of the EIMI styling range by Wella Professionals\u003c\/li\u003e\n\u003cli\u003eApplication: Applied to dry hair for instant styling effects\u003c\/li\u003e\n\u003cli\u003eTexture Level: High definition and separation for tousled effects\u003c\/li\u003e\n\u003cli\u003eShine Level: Matte, no-shine finish\u003c\/li\u003e\n\u003cli\u003ePackaging: Professional jar for easy access\u003c\/li\u003e\n\u003cli\u003eConsistency: Firm paste that softens with heat from hands\u003c\/li\u003e\n\u003cli\u003eFragrance: Pleasant, subtle masculine scent\u003c\/li\u003e\n\u003cli\u003eUV Protection: Contains UV filtering ingredients to help prevent sun damage\u003c\/li\u003e\n\u003cli\u003eReworkability: High level of styling adjustment throughout wear\u003c\/li\u003e\n\u003cli\u003eShelf Life: 12 months after opening\u003c\/li\u003e\n\u003cli\u003eStorage: Store in cool, dry place with lid tightly sealed\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":51019294670934,"sku":"ESN-006015","price":10.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7284\/3350\/files\/02-ESN-006015-01_x1920_c8264d6e-b3d0-4965-b2be-e6e5396c4996.jpg?v=1793917514","url":"https:\/\/marketmarvani.shop\/products\/wella-professionals-eimi-rugged-texture-hair-paste-75ml","provider":"Northfield Supply","version":"1.0","type":"link"}